Enterprise Feasibility

Unit code: MCEL30052
Level: 3
Semester: 2
Credits: 10

Note: This unit is only available to students that have completed one of the following units:

  • Tools and Techniques for Enterprise
  • Advanced Technology Enterprise

"The variety of assignments gave good insight into how to start up a business properly."

Enterprise Feasibility student, 2012.

This unit has been designed to look into the feasibility for the commercialisation and development of a business opportunity. The unit will also look at many of the practical skills needed in developing an enterprise such as business processes, marketing and selling.

The unit aims to:

Develop the processes and skills required to assess the potential for planning and execution of a successful business, with particular reference to knowledge-based businesses.

• Encourage students to apply enterprise techniques to identify, develop and commercialise new business opportunities
• Identify and practically apply essential enterprise tools such as research, business modelling, marketing and intellectual property and selling
• To understand the role of risk and how to manage it in the commercialisation of new ideas

Detailed unit information (10 credits) >>


Contact us

For further information or advice about this unit, contact Ruth Froes:

+44 (0)161 275 0435+44 (0)161 275 0435